I have written for (and about) SEO, through the zoo-like menagerie of Google algorithm updates, can find my way around the back end of more than one CMS, am conversant in HTML, know the value of an ALT Tag, and have moderated community forums - so I understand both the beauty and the dark side of UGC. More importantly, I write for humans. I understand how they think, shop, and want to be treated.
For nearly 12 years, I wrote about employment law, on issues including EEOC Compliance, Adverse Action, and other legal matters pertaining to background screening, FRCA compliance, reducing employee theft, retail staffing for the holiday season, identity verification solutions, and related trends.
I have written employee manuals, newsletters and white papers for the insurance industry, financial services, and commercial signage, and articles on health, the convergence of medicine and technology, industrial flooring, solar panels, irrigation, dust and drought-control products, electronic test equipment, and a variety of other industries and business niches.
I cut my teeth reporting on local government meetings, writing newsletters for businesses and municipalities, and feature articles on Ohio's people and places. I have written for parenting websites, major metro newspapers, trade and consumer magazines. Because online presence is critically important for every business, I manage websites and social media accounts for many of my clients.
While I've got a journalism degree in my back pocket and business communication is my passion, I also have more than 10 years worth of business and management experience in customer service, sales, public relations and marketing, and operations - and I bring it to every assignment. That's why I can say I'm a writer who "gets" business.
Whether B2B or B2C, I understand how effective communication is important to my clients. How can I help you?
From Annual Reports and Employee Manuals to Newsletters, Case Studies and White Papers, I create and manage web content and write business communications for a wide variety of B2B and B2C clients.
I'm a writer who understands business, customer service, marketing and operations. I work with my clients to create effective business communications because I know the right words make sales easier, customers happier, and employees more productive. So, how can I help you?
Select an image to enlarge it and follow the link to see the associated writing sample. For more, visit my portfolio page.
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