Let's get social
The majority of my work is for business-to-business (B2B) and professional services firms, especially in the areas of:
For nearly 12 years, I wrote about employment law and on issues including EEOC Compliance, Adverse Action, and other legal matters related to background screening, FRCA compliance, reducing employee theft, retail staffing for the holiday season, identity verification solutions, and related trends. More recently I've been covering med/tech developments, medical accreditation and measurement.
I also have experience reporting on local government meetings, writing newsletters for businesses and municipalities, and producing feature articles on Ohio's people and places. I have written for parenting websites, major metro newspapers, trade and consumer magazines.
I understand the topics and projects that are critical to growing my clients' businesses, and I know having a strong online presence is critically important for every business. I manage websites and social media accounts for many of my clients, and also write and manage social media content for several retail and B2C clients, government and not-for-profit organizations. (Contact me for reference accounts.)
Technical documents and employee communications often get a bad rap. But they are vital to managing (and growing) organizations. I have written employee manuals, newsletters and white papers for the insurance industry, financial services, and manufacturers, policy and positioning papers for NGOs, consumer and trade articles on health, the convergence of medicine and technology, industrial flooring, solar panels, irrigation, dust and drought-control products, electronic test equipment, and a variety of other industries and business niches. The goal, as with any communications project, is to the the message across clearly. That's what I do.
Need a website rewrite? Not sure your site is working for your business or your customers? I help small- to medium- sized businesses and organizations write, update, and manage their websites and social media accounts.
I have written for (and about) SEO, through the zoo-like menagerie of Google algorithm updates, can find my way around the back end of more than one CMS, am conversant in HTML, know the value of an ALT Tag, and have moderated community forums - so I understand both the beauty and the dark side of UGC. More importantly, I write for humans. I understand how they think, shop, and want to be treated.
While I've got a journalism degree in my back pocket and business communication is my passion, I also have more than 10 years worth of business and management experience in customer service, sales, public relations and marketing, and operations - and I bring it to every assignment. That's why I say I'm a writer who gets business.
Whether B2B or B2C, I know how important effective communication is to my clients. How can I help you?
I'm a writer who understands business, customer service, marketing, sales, and operations. I create effective business communications so my clients can make sales easier, their customers happier, and employees more productive. From Annual Reports and Employee Manuals to Newsletters, Case Studies and White Papers, I create and manage web content and business communications for a wide variety of B2B, B2C and NGO clients.
The title doesn't matter to me. Good communication is the goal. So, how can I help you?
Select an image to enlarge it and follow the link to see the associated writing sample. See more on my portfolio page.